Surely you have been surprised by the start of the Amazon Spring Offers, and it is not surprising, especially considering that the company has kept particularly secretive everything related to this new campaign, which starts tonight (27 of March) and aims to become a new reference in the ecommerce calendar.
Many doubts arise, such as the dates of these Amazon Spring Offers: when they start, when they end and what they are. The truth is that everything is perfectly organized, as long as this online store starts with a campaign.
We will try to clarify all the doubts that may arise about this promotion and its scope.
Spring Deals: why Amazon has just invented a new campaign
One of the advantages that you have when you are the first actor in the market is that you can set the agenda to others, and in Amazon they know it, that is why they have done something that others cannot do: take out a week’s offer campaign and half as if nothing.
They are the Spring Offers of Amazon or Spring Deals, by their name in the Anglo-Saxon countries.
The intention is to become a new Prime Day, a date away from Christmas shopping in which users can take advantage of discounts and offers in much of the catalog of this online store.
Beyond the Prime Day or Black Friday, Amazon intends to make promotions and offers for all tastes at different times of the year. The months of March-April are one of those moments, since it is a campaign that will be repeated in years to come.
When do these offers end?
It starts at 00:00 this Wednesday 27 and will last until next Sunday 7. The same offers will not always be available, which will change, although most of the products that start today with a discount will keep it until next Sunday.
The usual thing is that in the second week the offers increase, if not of quantity at least yes of variety. That does not mean there’s going to be a better offer than the one you end up with in a particular product. If something convinces you, buy it because maybe later it will rise in price and not go down, you never know.